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Archive for the ‘Leopard’ Category

If you didn’t see the 90 minute MacWorld keynote here is a quick summary of the product launches yesterday.  Jobs photo courtesy of Apple.  

  • Ad:  Hi I’m a Mac and I’m a PC — New Years ad ran which poked fun at Vista…what are you going to do in ’08…  Then Jobs enters stage.
  • Time Capsule:  backup hardware device the same size as the Apple TV product.  Two models both include Airport 802.11N in a 500MB and 1TB configuration.  Priced at $299 and $499 works in conjunction with Time Machine (back up system) which is included in OS X Leopard.
  • iPhone: 4M sold in the first 200 days (averaged ~20K/day); currently has 19.5% MSS (more than combining the bottom three companies – Palm (9.8%); Motorola (7.4%); Nokia (1.3%).  Enhancement announced:
    1. Maps w/ locations (joint effort by Google and Skyhook Wireless (drove the US & Canada mapping 23M wi-fi hot spots and allows triangulation on the hot spots.  Google triangulates off cell towers and Apple uses both systems in iPhone for identifying location)
    2. Webclips (clipping links to favorite web sites or sub-site
    3. Custom home screen (up to 9)
    4. SMS multiple people at the same time was only one prior
    5. Chapter search for videos and song lyric’s displayed if available
    6. Free software update for all current owners which include the above enhancements
  • iTunes: 4Billion songs sold through iTunes; Christmas day sold 20M songs in one day – highest ever; 125M TV shows sold (more than any other service); 7M movies sold (more than anyone, but didn’t meet expectations).  Enhancements announced:
    1. iTunes Movie Rental (music users have not wanted music rental); Studio’s on board at launch (20th Century Fox, TouchStone, Miramax, MGM, Lions Gate, New Line Cinema, WB, Disney, Sony, Paramount, Universal – essentially all of the studios; More than 1000 films by February
    2. Films available for rental in the 30 days after DVD release
    3. Watch anywhere (PC, iPod or TV)
    4. iPod Touch added 5 new apps including maps, email, SMS, web clips and chapter search
    5. Didn’t state, but looks like progressive download as the movie starts within seconds of the rental purchase
    6. 30 days to watch the movie and 24 hours watch it once started
    7. Can transfer the movie watching to another device in the middle (start on a PC then xfer to iPod for a flight)
    8. DVD quality, but also providing Hi-Def (100 titles today growing fast) with 5.1 Dolby surround sound
    9. Pricing is DVD library release – $2.99; DVD New Release – $3.99; HD library – $3.99 and HD new release – $4.99
    10. Service started today in the U.S. and goes International later this year
  • Apple TV: stated that we’ve all missed (Microsoft, Netflix, Nubu and other logos on screen) how to get the movies to the flat panel in the living room.  Apple TV was designed as an accessory for iTunes & computer, but it’s about Movies, Movies, Movies.  Enhancements announce:
    1. Price dropped from $299 to $229
    2. All new user interface
    3. Leverages the new iTune movie rental service
    4. Rent directly from the Apple TV box – no computer needed now
    5. Photo from Flickr can be streamed or from your dot mac accounts
    6. Will auto sync with your computer if you want
    7. Free software upgrade to all existing users and get the functionality
  • 20th Century Fox: Jim Gianopolos (Chairman & CEO) on stage to discuss movie rental deal.  Talked about biz models being super important, gushed about how great it is to work with Jobs and put a major plug in for Blu-ray winning the format war as the crowd applauded.
  • MacBook Air: launched a new ultra-thin MacBook to compliment the notebook line up. Standard model priced at $1799.  Model with the 64GB SSD flash over $3K,.  Compared the “Air” to the Sony TZ series which had previously set the benchmark in this category.  The thickest part of the Air is thinner than the thinnest part of the Sony for comparisons.  Features:
    1. .76 to .16 thin (no optical device, can get one external if you need)
    2. 13.3 inch LCD back light display
    3. Full size and backlight keyboard
    4. Multi-touch (similar to the iPhone – swipe, pinch etc.) capability on the trackpad
    5. 80GB HDD and optional 64GB SSD (pricey however)
    6. 2GB memory and 1.6GHz Core 2 Duo (C2D) standard or optional 1.8GHz
    7. 802.11N and Bluetooth 2.1 with EDR
    8. Usage model changing and driving wireless even for software download – now leverage a PC optical drive across the network
    9. Talked about environment: mercury free, arsenic free glass, Bromide Fire Retardant (BFR) and PVC free
    10. 56% less packaging waste
    11. Jobs applauded the joint effort and working with Intel
  • Intel: Paul Otellini was invited on stage to evangelize the 30% reduced form factor of the C2D.  Gave Jobs a souvenir of one and gushed about how great it was to work with Apple.  For those of you into little known factual tidbits, it was interesting to note that the video graphic overlay while Paul walked on stage used the old Intel dropped “e” logo.  The graphic/name/title on the projected stage TV was correct.
  • Summation: In the first 2 weeks of the New Year Apple launched:
    1. Fastest ever Mac Pro desktop system
    2. Time Capsule
    3. Software updates for iPhone, iPod Touch along with new apps for Touch
    4. iTunes Movie Rental
    5. Apple TV (software upgrade) along with HD video content
    6. MacBook Air – Ultra thin laptop
    7. Last slide stated…And there’s still 50 weeks left….
  • Randy Newman: Music artist extraordinaire played a couple songs for the audience.  Newman photo courtesy of YouTube. He starts by telling us about his trip to Europe, where he noticed that “they don’t like us so much.”   And he sang a song he wrote about it…”A Few Words in Defense of Our Country.”

 A couple of parting thoughts about Randy Newman.  The song choice was odd.  If Apple signed off on the first song he sang they have some guts.  A little piano ditty that compares the U.S. to Nazi Germany, Stalinist Russia and Europe during the time of the Inquisition.  Now that’s an interesting mix of art meeting commerce.  Highly political and bashed a number of things which will only add to the blog fodder I’m sure.

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Looking in the mirror at just what objects did appear closer as the year comes to a close, I suspect a key question on your mind is: What is Mac’s prognostication of digital home and general usage trends next year…?

1. Music is THE Application for Mobile Phones

CD-quality music is going to be on more than half the entry-level cell phones used around the world by year-end. Music will be THE application on cell phones measured by consumer use and revenue-generated by handset makers and wireless service providers. Apple proved people will pay for good-sounding music, including hundreds of their favorite songs, easily accessed by simply pressing a button. And these music cell phones will store hundreds and late in the year thousands of songs, which is plenty for the average music fan.

But what about video or Mobile TV adoption? Mobile TV will continue to develop, but will be challenged to win market acceptance because of the small size of cell phone screens. Battery limitations and the small screens make long-term, non-stop viewing unappealing, not a good user experience. The most likely mobile TV applications will be people checking sports scores and updates; cartoons, videos, standup comedy etc., and/or general news. All these will need to fit in about a 3-to-15 minute time frame, according to most industry experts. Many people won’t watch TV on a cell phone for much longer than that, except for some special, out-of-the-mainstream reasons. Mobile TV’s early adopters are expected to be mass transit commuters, primarily Asian and European adults. Look for those countries to be early adopters.

2. Apple iTunes Remains Dominate

Apple will see their iPod market share erode in ’07 from increased competition thanks to Microsoft (Zune), the increased availability of independent video subscriptions (studio’s, broadcasters, news organizations etc.,), and the MTV URGE marketing juggernaut of VH1, MTV and CMT.

The “Leopard” version of the OS will extend Apple MSS to 8% and the FrontRow: media access embedded in the OS along with iTV is what the digital home needs in an interface device. The OS and device will be hugely successful with Apple retail stores able to promoting a compelling value proposition for consuming video content on your schedule…on any device… any time and keep those “buying eye-balls” on iTunes.

The increase in content sources and video quality of the iPod will drive demand for portable video players and subsequently on demand video content. The standard drive size for an iPod will be 100GB by year end. Flash models will ship with 8GB standard and upper end units with 15GB.

The Apple iPhone (Cell phone) will have few new features, but will become big sellers. It won’t be introduced at MacWorld rather it will be mid-year.

3. IPTV Over-Hyped and HDTV Prices Drop as Demand Increases.

The first sub-$500 27-inch LCD HDTV will hit the market. The dramatic price drops are causing consumers to not only upgrade living room sets, but buy additional units for different rooms in the house.

IPTV adoption and speculation will continue to be rampant and over-hyped. Industry pundits will continue to state that it’s right around the corner and that the deals are ramping the industry. New mega-revenue streams don’t exist. There are opportunities for the industry, including programming for non-traditional platforms, but 2007 will not be the year for broad adoption.

4. Blu-Ray and HD-DVD Sales Stall

With no HD-DVD standard concluded, format wars will continue to confuse the consumer and retail is unable to position the differences. Touted as the second coming of the DVD, it’s starting to look a lot like the second coming of the Laserdisc. The inclusion of 1080p support in Playstation 3 (PS3) won’t matter to consumers because there is very little content available and it’s at a premium price.

Speaking of Sony — they will stumble over backwards compatibility with PS2 games and lack of an interactive strategy. Gamers will become further addicted to Xbox 360 combined with Xbox Live, where points and ratings offer a direct comparison of skills against other Xbox Live members, which leaves PlayStation 3 out in the cold. For the console market, 2006 will be game over at Sony.

5. Generation C (Content) Mind Share

In three years, people born between 1980 and 2000, will outnumber Baby Boomers and Gen-Xers. They will be a consumer sector of tremendous importance to the media & entertainment industry. Not only are they big, but they will be fragmented and difficult to reach. The increasing number of media channels – instant messaging, email, social networks, iPods, mobile phones, Tivo, P2P networks, handhelds, video games, etc., – through which this group communicates and consumes media & entertainment, makes them a very elusive target for us to market to them. The characteristics of this generation – one embracing a pervasively digital world – and the implications for media, entertainment, and advertising is going to drive everyone nutty.

Social networking services will morph into something even less useful, like social shopper with coupons and we’ll see sites provide buying recommendations triggered by your profile data.

6. Microsoft Success

Late-February they issue a Press Release proclaiming that “Windows Vista is the best selling operating system ever.” Consumers will love the Vista Media Center Edition with Xbox 360 connectivity in large scale. Adoption rates of Vista with XP customers will be very slow due to computational and memory requirements.

Frustrated with Apple’s market power, the music industry will move aggressively closer to Microsoft. It won’t matter, as the Zune will be deemed the most underwhelming product Microsoft has ever made. And afraid of Microsoft’s market power, the movie industry will try to cozy up to Washington.

Groove collaboration software will ship in the Office suite for the first time. It won’t matter as more significant desktop apps will move to an Ajax/server-based design like Zoho.

7. MPAA Supports Consumer Content Value Chain (When Pigs Fly!)

We buy a title, not a particular file for a title (so, we buy video once, for all devices)

“Stop, pause, resume, buy, rent, etc.” all work across platforms, devices, and service providers/retailers

Content transcoding is a job for the professionals and the serious hobbyists and the MPEG, H.264, video compression codec’s…whatever, is banned from everyday consumer vernacular

We need to know as much about DRM as we need to know about locks in our bank safety deposit vault

Content (purchased and our own creations) are as safe as credit cards (Meaning we should be angry when someone rips the content that we had to pay for)

I left off the ever important legal prediction…there will be a felony conviction in the U.S. for a crime committed entirely in a virtual world and for the Wiki people, the word “mashup” will be the most overused word in 2007!

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