Odds are that as a developer you went to college, earned a degree to specialize in something and avoid a career serving up burgers and fries at the local grill. But now day’s developers are spending most of their week developing mobile applications for the fast-food giants. That’s ironic!
According to Adweek, consumers are facing mobile advertising saturation and a growing number of brands are turning to mobile developers to create interactive wireless services and tools in lieu of conventional mobile media buys. Advertisers are investing in “branded utility”–i.e., services they believe enable their customers to perform tasks, rather than interrupt the mobile experience.
And speaking of branded utility, AppleInsider reports that Apple filed a series of patents for sensor layouts, mobile sensors and compliant conductors, together indicating they are working on a multi-touch device that recognizes more intricate gestures–e.g., grabbing or swiping motions with one or more fingers–and selectively disables input depending on context. In the patent, Apple explained that pressure-sensitive technology could recognize rolling, tilting, or twisting motions for manipulating content in 3D. And because the touch controls need not be flat, the technology would enable more unique and ergonomic device designs.
I don’t know about you, but I’m looking forward to the day where I can twirl and whirling my iPhone to buy a burger and then roll that perfect 300 bowling game!