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Archive for November 15th, 2007

Sorry about the delayed post on this, but I was flying home late last Friday night and there was a little gal coughing the entire 3 hour flight in my row…needless to say I contracted whatever she was spreading into the air.  Ugh!!  Anyway here is my delayed post on Blog World.

Summary:

A bunch of bloggers getting together sounds like “geekfest” and this conference delivered.  It’s dedicated to promoting the blogging industry and “new media”. This was a first for an industry-wide exhibition, and BlogWorld featured more than 50 seminars, panel discussions and keynotes from a who’s who of personalities.   The conference was for the serious blogger, podcaster, or vlogger who want to increase readership, improving functionality of blogs, but most important were the discussions and examples of new business models leveraging affiliate or ad/promotion programs.   

Blogging Statistics – Level Set

  • Over 12 million American adults currently maintain a blog.
  • More than 147 million Americans use the Internet.
  • Over 57 million Americans read blogs.
  • 1.7 million American adults list making money as one of the reasons they blog.
  • 89% of companies surveyed say they think blogs will be more important in the next five years.
  • 9% of internet users say they have created blogs.
  • 6% of the entire US adult population has created a blog.
  • Technorati is currently tracking over 70 million blogs — over120 thousand blogs are created every day.
  • There are over 1.4 million new blog posts every day–22 of the 100 most popular websites in the world are blogs.
  • 37% of blog readers began reading blogs in 2005 or 2006.
  • 51% of blog readers shop online.
  • Blog readers average 23 hours online each week.

 Blog statistic info/source: HERE. 

Conference Details:

The conference had a lot of exhibitors that provided product services to bloggers, vloggers, and podcasters. Another way to view this is a tradeshow catering to individuals and businesses that tie at least some of their efforts to the process of communication and commerce through the internet.  Exhibitors included: Blog publishing software, RSS services, Broadband ISP’s, Wi-Fi services, Podcasting services, Advertising networks, News readers, Aggregators, Badges, Widgets and Plug-ins, Web hosting companies, Blog designers, Affiliate program partners, recording hardware/software, and more. 

I thought about blogging a blogging conference, but there was no time to post.   Conferences (at least the good ones) are about action and events. And when formal events (like panels or keynotes) aren’t in progress, there are numerous informal conversations, exhibits to visit, etc.   I can’t write, talk, and listen at the same time. 

The event started with an opening keynote which was a Q&A between Ed Sussman from FastCompany.com (also Inc.com) and Matt Mullenweg who is the founding developer of WordPress. This was not very dynamic. The speakers sitting down in leather chairs and had the energy of The Actor’s Studio. It was interesting, but wasn’t the best morning kick-off for a long day packed full of sessions.  Ed asked the questions and Matt provided answers and weaved in a “state of the union” on the blogging industry (both content & software) and where things are heading.  Matt had several interesting comments, and the key points were: WordPress will ALWAYS be an open source project.WordPress is working an “auto-update” feature (ala Firefox) that lets you update your blog through a single button click when you log in to your admin section. 

Overall I found the sessions to be very interesting and the exhibits had many ideas on how to add to a blog and earn affiliate or ad banner revenue/cash. 

Notable Sessions:

  1. Blogging 101 – by Andy Wibbels.  Great presentation.  Discussed how 73% of journalists are looking for expertise from blogs.  Discussed how the unexpected connection changes your life, your perception.  Kind of exciting, but also a bit creepy.  Mention that 1/3 of all blogs are in Japanese.  We’re missing a lot of good insight due to language.  Discussed multiple streams of blogging income:  Contextual text ads (Google Adsense); Impression based ads (Tribal Fusion); Traditional Affiliate Programs (Amazon Assoc., Commission Junction); Contextual Widgets (Chitika.com); Paid Reviews (payperpost.com) and other branded schwags and RSS “tip jars”.  He also mentioned several blogging search engines: Blogpulse, BlogCatalog, IceRocket, BlogDigger.  I really liked Andy’s analogy of “Why are people on-line?”  a. Fun/Entertainment, b. Utility/Get Info (What’s that rash?), c. Community.  This was a similar theme in other speaker’s presentations as well and needs to be constantly referenced to make sure we are serving our customer.
  2. Good to Great: Blogging & Profit Potential – by Jim Kukral.  Jim has made more $500K blogging.  He is a jedi master so’s to speak.  Deliver a great presentation, with topics covering how blogs are making money and that everyone should be tapping into the money with online videos.  Like his “MarkCubanCallMe” blog idea.  Never spoke with Cuban, but generated a lot of views.  Jim discussed that the majority of blogs do not make money.  It’s a lot of work and with out setting a goal or serving a targeted niche or solve a problem you will not succeed.  He worked thru the mechanics of click-thru payments.  Jims view is that people got to the internet to have fun or get a problem solved.  That if you have a passion and can be an expert then you will do well producing quality content.  Described how problogger.net bought a home on blogging revenue.  Referenced one of the most successful blogs is by Tim Carver “askthebuilder.com”.  Think of it as a how to blog.  He discussed how no one is doing video on blogs.  Very small numbers today and that Google are doing a lot to drive video search.  Jim stated buy a $100 flip video camera and solve problems for people.  A secret to success.
  3. Building an Online Community – by Wendy Persall and David Nalle.  Wendy runs Emomsathome.com and David runs blogcritics.org  Discussion around content for the clicks and building a blog so that people don’t leave.  Meaning sometimes the affiliate or ad’s will redirect a reader away from your site and it might be more advantageous to run direct ads on your site so they stay and read more content or ads.
  4. Social Media vs. Pay-per-Click – by Jalali Hartman.  Played an interesting video “EPIC 2014” by museum of media history. Basically states to watch out for Google world domination.  Jalali talked about a project Wardancethemovie.com and how “movements” attract much larger and passionate members than a movie can.  He discussed the viral content elements of the project and type of tricks he used.  He mentioned an example of a movement on the Colbert for President on Facebook groups was generating 120 users join requests per second during the first 24 hours.  When people would post comments to The Wall they wouldn’t show up for hours.
  5. Using Social Media to Drive Traffic to your Blog – by Robyn Tippins and Larry Bailin.  Great presentation and primarily a Q&A session.  Robyn is super knowledgeable.  Works for Yahoo.  I met with her after the session and learned that she did some work for ISN while back.  I learned several techniques on how to cross reference/link for maximum exposure of a blog.  Mybloglog is a gold nugget.
  6. The Web 10.0 – by Thomas Frey (DaVinci Institute).  This was a futuristic discussion and Thomas pushed the level of understanding of what the net/blogs will become.  Basically his presentation is about the net being group into 3 categories:  Education, Global Systems, Techno-Nation.  Depressing to learn that in 1970 30% of all college graduates lived in the U.S., but today it’s 14%.  The most educated country in the world is Canada.  He discussed how future of education would evolve.  The Techno-nation area discussed economic borderlines of the world will not be drawn between countries, but around economic domains.  Virtual countries and no land involved.  With borderless economies it’s caused countries to lose control of commerce.  Lastly he discussed how search will become increasingly more complicated and an even bigger business opportunity with taste, texture, reflectivity, smell being some of the attributes.
  7. Social Media – by Chris Heuer and Marshal Kirkpatrick spoke on the Social Media landscape. An interesting discussion group and the Q&A session were good.  The main point is that Social Media enables us to tear down the walls between each other. It opens all of us up to one another and it allows us all to connect with the community around us and bond with it. In the end the Social Media Landscape is up to us and what we make of it.  Chris answered the “What is Social Media?” question by: “Its evergreen & persistent, it creates more opportunities to be found, puts a human face on your business, builds trust in the market and allows you to co-create with your customers.” Thinking about this statement it’s very true and we apply it every day to our Social Media usage whether we realize it or not.

I didn’t conduct in-depth research, but did listen to several brief demonstrations in the exhibit area.  Some of the notables are: 

  • Ligit: I’m going to use this site!
  • AdaptiveBlue: If you like movies, books, and music and blog about them often this site would be a great addition to your blog and a great way for you to make a little money as well.
  • SezWho: This is interesting but to be truthful, I need to play with it more before I totally understand it.BlogCatalog: Great site.  I’m just putting it here in case you haven’t been introduced yet.
  • WooMail: These guys hit me up while I was outside on break and were not part of the show. I know nothing about them other than its e-mail but I’m going to have a look. 

Summary:

Putting all this data and learning’s about blogs/Internet into good use:

  1. Focus on building relationships between businesses, bloggers & readers
  2. You will not succeed unless you focus on the things you have passion
  3. Commenting on Blogs to increase visibility and credibility.  Not something routinely done today.
  4. Always provide value by offering substantive material.
  5. Further the conversation in comments and be inviting/friendly so as to promote community and the sharing of ideas.
  6. Experiment with affiliate programs and continue to leverage any viral element.
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