Last year uTube.com was angered by a case of mistaken identity. Based in Perrysburg, Ohio and since 1985, Universal Tube & Rollform Equipment, has sold tube, pipe and rollforming machinery. The confusion with YouTube.com sent uTube’s traffic soaring from 1,500 visits per month to more than 2 million. Even the police in Australia mistakenly accused uTube of having child pornography on their Web site and it further hurt their business.
So, Universal Tube did what all American companies do. It sued Google’s YouTube last November after seeing traffic spikes overwhelm its servers. But Ralph Girkins, Universal Tube’s President decided uTube.com needed to make the most of all the traffic it received from people mixing up its site. Ralph decided they would cater to the “lost” YouTube fans by expanding into a completely different market: ring tones and redirect links for social networks and/or online dating sites.
Google is big gun in the market, but Ralph recently reported that revenue generated by the ring tones is making enough to pay for uTube.com’s hosting costs, however it has a long ways to go before it pays off the legal bills.