I recently sat in on panel discussions and audience interactions at ETECH. At each session we were met by enthusiastic people/companies that have a genuine concern about understanding what customers want.
In a world where the noise of the social crowd is amped up exponentially with endless streams of chatter…what I took away was confirming some of the reading I have been doing lately (Check out Scott McKain’s “What Customers Really Want”):
We need to focus on creating customer experience, not customer service; personal focus, not product focus; reciprocal loyalty, not endless prospecting; and innovation rather than status quo.
Then I came across this new start-up website Oddpodz. It’s basically a website where creative, independent thinkers unite and share information.
I’m not sure how these type start-ups are changing the way we communicate or manage intellectual property?
Let me know what you think.