Intel Corporation is celebrating 30 years in the embedded business. They must have contracted the Teutul boyz (Doug Davis (left:Intel GM), founder Paul Teutul with sons Paul, Jr. (‘Paulie’) middle and Mikey, on the right) of Orange County Chopper (OCC) and American Chopper/Discovery television fame. The high-definition TV show has become popular in the US as this (sometimes comical) family business yell’s, shouts and throw’s things at each other while making one-off customized motorcycles. The photo is courtesy of the embedded conference keynote where the bike was displayed.
I like to drink beer from a Mason jar while listening to Dwight Yoakam as much as the next guy, but just don’t get trying to ride one of these spuds. It’s akin to driving one of the Rose Bowl floats in normal traffic. People will stare and you might believe people think you are cool, but really they are wondering how the hell that thing ended up stuck between your legs after you escaped the parade.
Corporate America** seems star struck using the OCC crew anytime they need to inspire PR ratings, perspire “cool-ness” or boost news coverage. I ride a simple and plain Harley, but have to think that eventually this whole $mega$-custom-chopper fad is going to burn out like a hunk of magnesium thrown in the camp fire during a guys drunken weekend hunting party.
The real question is…if I knew what will be the next must have for the extra cash burdened set…I wouldn’t be writing this blog now would I!
**Hewlett-Packard ran a commercial during the forth quarter of the Super Bowl. The 30-second spot featured OCC — as one of the world’s leading makers of custom motorcycles and how it uses the HP xw8400 Workstation. HP also had a bike build off for a business event on March 28, 2007 seen HERE.