Apple will sale EMI music without anti-piracy (DRM – digital rights management) technology — Steve Jobs proclaimed in February that music companies should sell their music DRM-free. Evangelizing that DRM-free music would create a truly interoperable music marketplace.
About a month later (4/2/07), in agreement with music label EMI, Apple is making EMI songs available without DRM through its iTunes music store. The music will be higher quality (encoded at 256kbps AAC), and tracks will cost $1.29, or 30 cents more than the standard 99 cents.
This means you can take those songs (EMIs entire catalog (DRM free) – globally in May) and put them on any device you want too. I think this helps address how I only want to buy a song or album ONCE and be able to play it in my car CD, my iPod, computer, on my PS3 or my TV. I don’t want to buy it 10 times from 10 different sources to play it on 10 different electronic components.
Is this the next big step forward for music interoperability, a significant development for the industry or a move by EMI to garner headlines? Maybe it’s all three, but at the joint press announcement EMI stated they were confident this will grow their sales and put a stake in the groud stating that 1/4 of all sales would be digital by 2010.
Hard to predict music sales let alone the digital elements, but I like the interoperability and hope other label’s follow.