Steve Jobs provided a good read on his view and thoughts of the music industry yesterday and basically asks for DRM free music, something the entire world has been asking for. Jobs can be a catalyst, but towards what? What should the music industry do?
He makes excellent points in his post:
Today’s most popular iPod holds 1000 songs, and research tells us that the average iPod is nearly full. This means that only 22 out of 1000 songs, or under 3% of the music on the average iPod, is purchased from the iTunes store and protected with a DRM. The remaining 97% of the music is unprotected and playable on any player that can play the open formats. It’s hard to believe that just 3% of the music on the average iPod is enough to lock users into buying only iPods in the future. And since 97% of the music on the average iPod was not purchased from the iTunes store, iPod users are clearly not locked into the iTunes store to acquire their music.
Unfortunately, Jobs asking the music industry for DRM free music is nothing but a pipe dream. It would take cooperation of an ego driven industry (remember the SonyBMG root malware crisis?) and they don’t care about understanding the user interdependencies. They care only about optimizing revenue across the entire scope of options.
We’re kidding ourselves thinking it’s an industry driven by art.