I don’t want to scare you, but lately it’s getting a bit to frisky around here… Harris Interactive and Witeck-Combs Communications (not publicly available) released poll results which shows that gay, lesbian and bisexual people use social networks more often than straight people – 27% of the GLB group visited YouTube for “one hour or less” per week, compared to 22% of heterosexuals. The stats for Craiglist show a bigger gap – 20% of the GLB group compared to 13% of heterosexuals.
On MySpace, 33% of GLB users visit once per week, compared to 28% of heterosexuals. On Friendster, the numbers are 11% and 4%. Facebook has the dubious honor of being the “least gay” social network in the study – 11% of both GLB and straight people surveyed visit at least once a week. That might be partially explained by the fact that GLB users are on the web much more often – 32% are online between 24 and 168 hours per week, compared to 18 percent of heterosexuals. Meanwhile, 24% have visited personal blogs, compared to 12% of straight people. Most crucially, gay, lesbian and bisexual users are more positive about ads on blogs: twice as many feel positively about blog advertising (22% vs. 9%).
I’ve posted about demographics in this space previously, but in light of all these very active users of social networks, here are a few NEW sites getting ready to or have launched.
GLEE – A “social and professional networking site” for the LGBT community. It’s a product of Community Connect, which already has more than 16 million users on its niche social networks BlackPlanet, MiGente and Asian Avenue. The company conducted a survey of LGBT people who actively used social portals and found that 76% would prefer a gay social and professional network to either generic sites like MySpace and Friendster or existing gay dating sites. Community Connect already has a partnership with with Monster.com, which means they offer targeted job opportunities through the site.
OurChart – A social network spin-off of the Showtime series The L Word. The name “OurChart” derives from a chart in the TV series created by the character Alice, who uses it to map her relationships. Users will be able to create their own charts, as well as setting up a profile page. The founders include cast members Jennifer Beals, Katherine Moennig and Leisha Hailey.
Olivia.com/connect – Is also a spin-off of sorts – it’s being released by the lesbian travel service Olivia Cruises and promotes itself as the “new online destination for lesbians”.
SocialButter – This gay and lesbian social network is set to launch in mid-January, providing a platform for “online socializing and real world connections”. It’s the work of one developer and powered by Ruby on Rails.
And now on the lighter side there is BrokeBack Future.