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Archive for December 1st, 2006

Hardly a day streams by that someone in the music industry doesn’t pontificate that “billions” have been ripped off by music users…as example:

Universal Music CEO, Doug Morris “These devices (reference to iPod) are just repositories for stolen music, and they all know it”… from a press gather on why they charge a royalty of $1 for every Zune hardware device sold and distributing half of those profits equally to it artists.

Microsoft CEO, Steve Ballmer “Most people still steal music,”…”we can build the technology, but there are still ways for people to steal music”…at a London press gathering on a number of issues Ballmer takes a swipe and bills Microsoft as the good guys and Apple the villains. [I wonder if this includes Ballmer’s 12 year old son?!]

I’m not sure how you feel, but I don’t appreciate being called a thief. I own every CD that I’ve ripped on my computer/iPod and have saved the e-receipts of songs/videos purchased from iTunes.

Clearly Steve is mimicking those TV ads while proving the doofus image! We all know they have a vested interest in making the Zune device/service successful. But, Steve let’s call it like it is. The larger battle here is to indoctrinate consumers into Apples or Microsoft’s universe so, bashing is their call to action given the luke warm Zune reviews.

Hey, if an ol duffer like me bought an iPod (and I did) and if I not only loved the product, but the ease of use and terrific design (and I did), then I might buy more for family and friends (and I did), then I might start thinking about buying other, larger Apple products, like a desktop computer now that my old PC balks at security patches (and I did).

I’m starting to think I know this computer stuff. For Christmas I want to send the Steve/Doug “duo” copies of Steal This File Sharing Book. The book is a clever turn of title phrasing nodding to the old Abbie Hoffman book from the 1960’s. The book highlights legal grey areas, identifies popular methods of sharing files, and then digs into the meat of the subject, which is the collection of tips on legal file sharing, outlining a clear path to avoid legal question marks and lawsuits.

To be fair and I was quick to believe the Zune would tank, it’s now ranked no. 2 according to NPD stats released on November 30th. The Zune supplanted SanDisk’s Sansa no.2 spot with 9% unit sales and 13% of total dollar share during the first week of sales. The iPod continues as no. 1 with 63% unit and 72.5% of the dollar share.

Excuse me while I put my black t-shirt on as I’m feeling the pull of the white façade of the Apple store and a need to talk with a friendly sales clerk who doesn’t know how to post on GooTube either.

UPDATE:
Warner Music CEO Edgar Bronfman made a startling admission when he sat down for a Second Life interview with Reuters: his kids have pirated music. Well, they’ve probably pirated music—Bronfman doesn’t sound too sure.

I’m fairly certain that they have, and I’m fairly certain that they’ve suffered the consequences,” he said, though he later confirmed that he had caught at least one Bronfman child using P2P software.

I’m sure his kids were forced to cough up thousands of dollars to the RIAA to keep from getting sued. Yeah, right!

This just proves the point that “normal” young people consider file-swapping to be…well, uhmmm it’s a NORMAL way of checking out digital media. When your dad runs one of the largest music labels on the planet and you still turn to P2P networks to discover new tunes, it’s clear that the issue isn’t just lack of access to music. Or money.

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