Marketing is all about demographics. They group, slice/dice into categories, social groups, gender and determine trends. These are “target segments”. Simplistically it involves age bands (as teenagers don’t purchase denture fixant), social class bands (the rich may want different products than middle/poorer classes and be willing to pay more) and gender (partially b/c different physical attributes require different hygiene and clothing products and partially due to male/female mindsets).
Not only does the demographic determine function/features, but also when and where advertising should be placed to get the most coverage for the $$ I’m spending to promote my product — an ad. In addition, demographics serve the purpose of me not seeing what doesn’t apply.
The niche social networks are not new, but seem to be a thriving and have very viable businesses. Millions of us want to participate in social networks, and most prefer networks set up for people they can relate. Like minded interests so’s to speak. In my brief analysis an entire category jumped out.
Niche sites for Men who….uhmm like Men. I’m not pretending to speak for men who like…, but I was taken back on the quality and level of business sophistication behind the various sites.
From posh and pretentious to the happily hedonistic….there is something for everyone it seems. Here are a few I looked at:
I’m sure there are a number of sites I’ve missed, but you get the idea. Niche sites have hit internet mainstream and multi-national corporations are laser focused on marketing campaigns to appeal or hawk their wares to all demographics.
My education reminds me that marketing is a function that attempts to create, expand and maintain a collection of customers.
I want to thank those same marketing people who blast me with ads, because the above site demographics mean that they don’t apply to me. I’m a customer that is quite okay thank-you with being left out…